Guests of last night’s launch event were treated to a unique demonstration of British Olympic and Paralympic talent, though the best efforts of Brett Gosper and Seb Coe fell some way short of defeating Table Tennis hopefuls Darius Knight and Will Bayley in a high-octane doubles match.
The launch of MCann Worldgroup’s partnership as the Official Marketing Services Provider for London 2012, held at the new headquarters of the British Olympic Association and British Paralympic Association, was supported by London Organising Committee for the Olympic Games and Paralympic Games Chair, Lord Seb Coe. Liam Tancock, who won 50m backstroke gold at the World Championships in Rome this year and set a new world record, also participated in the launch.
Led by McCann London and working with LOCOG to craft the overall look and feel of London 2012, MWG is the first marketing services company in history to become a partner of an Organising Committee for the Olympic and Paralympic Games.
Speaking at the launch event, Brett Gosper, President of MWG EMEA, said: “In the same way that the Olympic and Paralympic Games provide the world’s greatest athletes with an unrivalled stage to exhibit their talents, it also provides McCann Worldgroup with the same spotlight to demonstrate the collective force of our integrated talents. McCann Worldgroup will be working to help make London 2012 the most successful and memorable Games ever.”
Seb Coe, Chairman of the London Organising Committee of the Olympic Games and Paralympic Games said: “The London 2012 Olympic Games and Paralympic Games are the two largest sporting events on the planet and marketing them has to be one of the most complex tasks that any agency can face. McCann Worldgroup is one of the few companies in the UK which has the breadth and depth of capability to help us deliver the Games. What we are doing with London 2012 and its marketing programme has never been done before in the history of the Olympic and Paralympic Games. We know that McCann Worldgroup has the passion and drive to make this a truly memorable games marketing programme.”