Topping the shortlist for Campaign Agency of the Year

We’re delighted to be one of the three agencies considered for Campaign’s Agency of the Year.  Despite there being no clear winner, Campaign has rightly praised us for our excellent performance this year, including our impressive new business record and a haul of strategic and creative awards.

 

We’re also delighted that our Computertan campaign for skin cancer charity SKcin came 6th in the Top 10 Digital Ads.

The good news is cemented by our multi-award winning poster for Heinz Tomato Ketchup placed 6th in the Top 10 Poster Ads of the Decade.
Well done and many congratulations to us all!

Gosper and Coe compete at MWG’s launch of partnership with London 2012

 

Guests of last night’s launch event were treated to a unique demonstration of British Olympic and Paralympic talent, though the best efforts of Brett Gosper and Seb Coe fell some way short of defeating Table Tennis hopefuls Darius Knight and Will Bayley in a high-octane doubles match.

The launch of MCann Worldgroup’s partnership as the Official Marketing Services Provider for London 2012, held at the new headquarters of the British Olympic Association and British Paralympic Association, was supported by London Organising Committee for the Olympic Games and Paralympic Games Chair, Lord Seb Coe. Liam Tancock, who won 50m backstroke gold at the World Championships in Rome this year and set a new world record, also participated in the launch.

Led by McCann London and working with LOCOG to craft the overall look and feel of London 2012, MWG is the first marketing services company in history to become a partner of an Organising Committee for the Olympic and Paralympic Games.

Speaking at the launch event, Brett Gosper, President of MWG EMEA, said: “In the same way that the Olympic and Paralympic Games provide the world’s greatest athletes with an unrivalled stage to exhibit their talents, it also provides McCann Worldgroup with the same spotlight to demonstrate the collective force of our integrated talents. McCann Worldgroup will be working to help make London 2012 the most successful and memorable Games ever.”

Seb Coe, Chairman of the London Organising Committee of the Olympic Games and Paralympic Games said: “The London 2012 Olympic Games and Paralympic Games are the two largest sporting events on the planet and marketing them has to be one of the most complex tasks that any agency can face. McCann Worldgroup is one of the few companies in the UK which has the breadth and depth of capability to help us deliver the Games. What we are doing with London 2012 and its marketing programme has never been done before in the history of the Olympic and Paralympic Games. We know that McCann Worldgroup has the passion and drive to make this a truly memorable games marketing programme.”
 

Fresh account win

As you may have seen on the front of this week's issue of Marketing, we've just been announced as the new advertising agency of record for the Subway sandwich franchise chain in the UK. We won the business in partnership with our sister agency Momentum, and together we've been given the task of re-energising the Subway brand and business from the ground up. We'll be bringing our new idea to life not just in broadcast media, but right down to the store level in each of the 1450 franchises through CRM, digital. You might even see it on those guys you see holding the Subway "golf sale" type signs on the high street, directing you to the nearest restaurant.

It's always great to win new business, especially so when it's in an integrated effort with our fellow Group companies, and, with apologies for the obligatory pun, we can't wait to get our teeth into such a great brand. Rumours that we may even be opening a Subway franchise on the ground floor unfortunately cannot be corroborated at this time...but that's definitely how excited we are about this opportunity.

Recycling helps McCann see the wood for the trees

The tireless hard work from the McCann Erickson Green Team has yielded some amazing results. In the last 12 months we’ve recycled a staggering 40 tonnes of paper, which is the equivalent of 444 trees – the size of a small wood.  
The introduction of recycling points throughout the building and the recent addition of desktop recycling boxes means there is no excuse for anyone not to recycle and do their bit for the environment.
Last year represented a successful start for the Green Team with a huge number of initiatives introduced throughout the building to save energy from turning down the hot water temperature by a couple of degrees to installing save-a-flush water saving devices in the bathrooms.
The ambitious quest for change continues in 2009 as we work towards ISO14001 environmental accreditation.  Over the coming months we’ll be working hard across all departments to identify any areas where we can improve our green approach and put in place an internal audit team to ensure we not only achieve our goals but maintain them on the years to come.

LGN Inter Agency 5K Grand Finale Run

Last Friday we took part in an LGN Inter Agency 5K Grand Finale Run. It was great run and great fun, we did brilliantly and big thank you to all 44 McRunners for participation. Special words of appreciation go to our Graduates who only learnt last Monday that they are running 5K and they did.
Pity that some had to pull out last minute, we also missed our last year winners (Mark and Ross) and unfortunately DDB took full advantage of it and took the first places in individual and team ranking. However with our great performance (and attendance) we have secured second place in team ranking and there is always next race to look forward to when we eventually dethrone DDB. So well done everyone and let’s keep training!
For more information about the race and individual results please check LGN website