This week we launched an exciting new competition for MasterCard. We’re celebrating their sponsorship of the BRITs music awards by offering one lucky fan the priceless opportunity to win a live gig in their living room by an ex-BRITs winner!
A series of teaser idents broke on Monday featuring a roadie as he prepares an ordinary living room for the big event. The actual Priceless gig, with our mystery BRITs-winning band, will be filmed on the 29th January and will be broadcast on the night of the BRITs awards show.
Our TV campaign is supported by a Priceless Gig poster which fans can download and place in their windows, a highly addictive BRITs online quiz and beautiful proximity posters in and around Earls Court on the night of the BRITs.
Who will be knocking on our lucky winner’s door? Will it be Kylie Minogue? Robbie Williams? Shirley Bassey? Annie Lennox?
All will be revealed in the next set of ads – but in the meantime, go to mypricelessgig.co.uk – who knows, they might just receive a call this weekend!
