Launching Wednesday 21st May (today!) during the Champions League Final is the new spot for Xbox 360 Rock Band created by McCann Erickson London. Filmed at The Fridge in Brixton, the 90 and 30 second spots aim to capture the fun and excitement experienced when a group of friends get together to play Rock Band. And with a cast of over 350 for the spot this definitely comes through. Add a multi-award winning director Ulf Johannson, two recently awarded D&AD yellow pencil winners Cam & Elliot, David Bowie’s legendary Suffragette City as audio, a lot of stress, sweat and tears from all those involved in turning round this masterpiece in a short time and you have a kick-ass combination.
Nick Cohen, XBox team
