McCann London named as agency most marketers would want to work with in the future

We have talked much about our vision to become the perfect blend of network and domestic agency. We also set out clear objectives for delivering that: our creative reputation, thought leadership and new business growth.

In this week's Marketing Week it is clear that we have come a long way in delivering this through the whole agencies hard work and determination. We have been named the agency that most marketers would consider working with in the future, as well as coming third in the fantasy pitch list.

This has been achieved by going the extra mile for our clients, showing our commitment through passion and energy, leading debates through our think pieces like Moody Britain and Fatville, and we are extremely proud of these results!

Mrs Kipling is revealed to the public for the first time in over 40 years

Behind every great man there is a great woman! Following on from our teaser idents for ‘All Star Mr and Mrs’ where we posed  three tongue-in-cheek questions to Mrs Kipling, we can now reveal her true identity in our new TVC launching the Mr Kipling’s new ‘Oatibakes’ product.

Taking the traditional inspiration focus of Mr. Kipling ads, the story behind the product is told through the eyes of Mrs Kipling – his wife and occasional catalyst in the great baker’s creative process. The idea of Mrs Kipling was a strategic move to rejuvenate and modernize one of Britain’s best loved brands.

The eccentricity of Mr. Kipling’s dedication to cake, and the perfect pairing with our new heroine who provides inspiration and support, serves to show the love and thoughtfulness that goes into the exceedingly perfect little cakes.

Cheerios characters make return with new Honey and Crunchers TV Spots

Our beloved Cheerios characters, created in collaboration with Aarman Animations, return to TV screens this month in two new spots. The first, for Honey Cheerios, sees the diminutive family trying to catch Cheerios that have taken to the skies like bees thanks to their delicious honey taste. Meanwhile new Cheerios Crunchers crash to earth in a hail of clusters and Os, in a spot for the brand’s latest new product – but will our intrepid family catch them in time?!

Honey Cheerios’ ‘Nets’ broke on March 1st, and you can see ‘Clusteroids’ on air from March 15th.

McCann London is only agency to pick up two awards at the Chartered Institute of Marketing

At the inaugural and prestigious Chartered Institute of Marketing’s Marketing Excellence Awards competition held last week in London, we walked away with two awards, more than any other agency.

We won in the ‘Not for Profit’ category for our celebrated Skcin ‘Computertan’ hoax campaign and in the Retail category for its ‘Good with Food’ campaign for The Co-operative Food.

Congratulations to everyone involved and thanks for all the work.

Winners came from a variety of backgrounds and were commended for their innovation and cost-effective marketing programs, proving the vital role marketing plays in the long-term sustainability of any business.

Pet Shop Boys live from Whitton. Priceless!

We recently produced a groundbreaking MasterCard competition by offering one lucky music fan the chance to win a live performance from a previous BRITs winner just feet away from them in their own living room.

We last shared with you our teaser idents which featured a roadie as he prepares an ordinary living room. Now, we are pleased to share our final idents featuring legendary 80s duo, the Pet Shop Boys and our lucky winner Lorraine Sands from Whitton.

Lorraine was chosen for her outstanding knowledge of The BRITs and her unwavering passion for music. Crucially, she was not aware of the music act’s identity until she opened her front door on the day of the shoot... but as you’ll see from the idents, what a reaction she gave!

The Pet Shop Boys had last performed to 16,000 fans at the O2 – on the day of our shoot, they were faced with just four friends in Lorraine’s modestly sized living room. Their intimate set consisted of 'Suburbia', 'All Over The World', 'It's A Sin' and 'West End Girls'.

'I will never forget this for the rest of my life', Lorraine said in our post-gig interview. 'I know that when I wake up tomorrow, my living room will look exactly as it usually does and nothing will be there to suggest that this ever happened. But I know it did, and so do my friends. And that will stay with me forever more'.

Chinese Food in Minutes

Our new idents for Sharwood’s association with ‘Chinese Food in Minutes’ which broke last night on Channel Five at 7.30pm.

The idents feature Chung Yin, one of the Sharwood’s chefs, excitedly giving tips on traditional Chinese dishes. The tips, gathered from Chung Yin’s culinary trips through China serve to enhance dishes that anyone can make, with sauces and products from the Sharwood’s range. Each tip shows Chung Yin’s passion and dedication to authentic Chinese dishes, and the accessible way in which simple dishes can be served at their best.

The programme is dedicated to simple and quick authentic Chinese cooking, making the association with Sharwood’s a perfect. Every tip has been hand-selected by Chung Yin from his travels, making it both an authentic Chinese offering, and something easy and tasty to make that the Sharwood’s fans will love.

Win a live gig in your living room!

This week we launched an exciting new competition for MasterCard. We’re celebrating their sponsorship of the BRITs music awards by offering one lucky fan the priceless opportunity to win a live gig in their living room by an ex-BRITs winner!

A series of teaser idents broke on Monday featuring a roadie as he prepares an ordinary living room for the big event. The actual Priceless gig, with our mystery BRITs-winning band, will be filmed on the 29th January and will be broadcast on the night of the BRITs awards show.

Our TV campaign is supported by a Priceless Gig poster which fans can download and place in their windows, a highly addictive BRITs online quiz and beautiful proximity posters in and around Earls Court on the night of the BRITs.

Who will be knocking on our lucky winner’s door? Will it be Kylie Minogue? Robbie Williams? Shirley Bassey? Annie Lennox?

All will be revealed in the next set of ads – but in the meantime, go to mypricelessgig.co.uk – who knows, they might just receive a call this weekend!

The Knitting Nanas are back!

The nation’s favourite Nanas are back! They’re so proud of their new Shreddies recipe – their most scrumptious ever – that they can’t wait to tell you about it. Check out the latest TV spot in the hugely successful Knitting Nanas campaign which breaks today. Watch as old school English gent Leslie Philips charms our admiring Nanas. Ding dong!

Mr... and Mrs Kipling

Mr Kipling, with McCann London, has developed a series of idents, giving an insight into the life he shares with his wife.

Although not featured, Mrs Kipling is being posed three tongue-in-cheek questions, with the final resolve demonstrating the amusing and light-hearted element of being married to the most caring baker in the world. Sweet!

These little ads appear alongside the new series of ‘All Star Mr and Mrs’ and are a perfect pairing between the celebrity couples on the show and the special relationship between Mr, and Mrs, Kipling.

By no means a ‘small’ campaign for MSF

Our new campaign for MSF depicts images in real life scale and is specifically designed to work in small spaces in newspapers,
The executions are drawn in red pen to help dramatize the idea that MSF personnel frequently have to use the most basic of tools to conquer the huge obstacles they face in the field.

If you want to know more, or you fancy donating some of your hard earned cash, please visit www.msf.org.uk for details.